Product strategy exercise exploring emotional finance. Designed 3-tier monetization model and MVP scope focused on reducing financial anxiety through emotion-based spending insights.

Consumer strategy for a pet care system of record. Focused on positioning AI as assistive layer vs core dependency, with annual pricing aligned to pet ownership lifecycle.

Market research and platform strategy for healthcare staffing. Analyzed competitive landscape, designed hybrid iOS/Web architecture to preserve agency margins, identified underserved boutique segment.